General General 4 min read

Lines that stuck

Which brand first said "Just Do It"? How many slogans can you recognize?

Image: Justcreativestock

We might forget many things, but some songs and brand slogans have been living in our brains for years, completely rent-free! From the iconic "Just Do It" to the catchy "I'm Lovin' It," today, we're celebrating these 6 slogans that definitely stood the test of time. Can you match each one to its brand?

1
Just Do it

Image: Peter Aroner

This sportswear brand has been supporting top athletes for many, many years. It was founded in 1964 in the beautiful state of Oregon, though under a different name than the one it has today! Famous for its "Swoosh" logo, it started out making sports shoes, but today, it offers different kinds of apparel and products. We know you know which brand we're talking about!

2
Melts in Your Mouth, Not in Your Hands

Image: JACQUELINE BRANDWAYN

For those of us with a sweet tooth, there's one candy that checks all the boxes. It has chocolate, colorful candy, a mix of textures, and a lot of flavor!

Although still one of the most popular candies among Americans today, this brand isn't new; it was actually founded back in 1941. And here's an interesting fact: When it was created, one of the brand's main goals was to make the perfect candy for WWII soldiers! Can you guess which brand it is?

3
Breakfast of Champions

Image: engin akyurt

A good breakfast is one thing, but a breakfast of champions? That's a new level! And we all want to start the day like a champion, don't we?

This cereal brand certainly knows that, and that's why it adopted this unforgettable slogan. It was created in 1924, and since the 1930s, it has featured iconic athletes on its boxes. Guess who was the first? Lou Gehrig, The "Iron Horse" of baseball!

4
I'm Lovin' It

Image: Joyce Panda

When it comes to fast food, this brand is the first that comes to mind. Originally founded as a drive-in restaurant in 1940, it grew by leaps and bounds to become the famous brand it is today, present in more than 100 countries around the world! Both its slogan and logo are hugely recognized worldwide, and it's hard to find someone who hasn't tried something from its menu.

5
There are some things money can't buy. For everything else…

Image: Fabian Blank

This company really knew how to condense their service into a great slogan! And, in fact, they have been using it for almost 3 decades. Founded in 1966 with a different name than the one it has today, this financial services company is not only here in America but you can also find it in Europe, Asia, Africa, and Australia! What's your guess?

6
Betcha Can't Eat Just One

Image: Tim Mossholder

This brand's slogan is absolutely true! Their snack is so delicious that it's one of the most popular salty treats, not just in America but all over the world.

Surprisingly, this brand is over 90 years old! Its success is likely due not just to its iconic advertising campaigns but also to the delicious "crunch" inside every bag. Do you already know which brand we're talking about?

7
Just Do it- Nike

Image: Domino Studio

Of course! Nike has been encouraging us to "Just Do It" since 1988, when it adopted this iconic slogan, now one of the most famous in the world. With its classic athletic spirit, Nike inspires us to take action with purpose, overcome obstacles, and chase our goals.

8
Melts in Your Mouth, Not in Your Hands- M&Ms

Image: Sebastian Gómez

That's right! This iconic M&M's slogan has been around for more than 70 years, and its origin is quite interesting. As we mentioned, the brand aimed to create a candy suitable for WWII soldiers, so they came up with the genius idea of coating chocolate with a thin candy shell to keep it from melting inside the package. Just brilliant (and delicious)!

9
Breakfast of Champions- Wheaties

Image: Andrijana Bozic

With its famous slogan, Wheaties has been associating itself with sporting excellence since 1933, reinforcing this image by featuring elite athletes on each of its orange boxes. Michael Jordan, Serena Williams, and Muhammad Ali are just some of the great competitors that have been on the cover.

10
I'm Lovin' It- McDonald's

Image: Brett Jordan

Of course you knew it! "I'm Lovin' It" is the legendary and unmistakable slogan of the Golden Arches: McDonald's . Though it feels like it's been around forever, it's actually relatively young! Introduced in 2003 , it debuted alongside a catchy jingle that you probably still have stuck in your head.

11
There are some things that money can't buy; for everything else, there's Mastercard

Image: Markus Winkler

Mastercard's "Priceless" campaign is one of the most successful advertising initiatives worldwide. Focusing on customers' feelings, it highlights the emotional value of things money can't buy, like love and happiness. But it also drives home a key point: for everything that does require money, there's a Mastercard to make it possible.

12
Betcha Can't Eat Just One- Lay's

Image: Mustafa Bashari

If you're craving a tasty snack, Lay's is probably one of the first brands that comes to mind. Known for being one of the most famous potato chip brands, they really know how to tempt us. That's why they rightly say, "Betcha Can't Eat Just One." At least, we definitely can't!

History History 4 min read

Even biz wizards fail sometimes

What brought Sears down? 10 mistakes from giant companies

Image: Melinda Gimpel

As Dr. House once said, mistakes are as serious as the results they cause. And, in the case of big companies, those mistakes can be just as big, often measured in terms of lost jobs and money. From poor marketing decisions to small mistakes that cause multi-million dollar losses, the types of blunders made by some of these companies and individuals are nothing short of breathtaking— and not in a good way. Take a look at the following 10 stories of failure. Did you know any of these?

1
$125 million for a Grade-school math error

Image: Aaron Lefler

Imagine losing a hugely expensive spacecraft due to a simple mix-up between English and metric measurements . That is exactly what happened to NASA in 1999 when a Mars orbiter designed by Lockheed Martin was lost in space.

The confusion caused a malfunction on the $125 million craft, resulting in the probe’s loss. Although it was unusual for Lockheed to use English measurements for a NASA design (since NASA had stipulated using metric measurements for many years), there were still several instances where the error should have been caught but wasn’t.

2
Toys ‘R’ Us blunder

Image: Taylor Heery

If you think an action figure of a drug dealer isn’t the best idea for a toy store , you’re not alone. Yet, for some reason, Toys "R" Us decided otherwise in October 2014, possibly hoping to cash in on the massive success of the Breaking Bad TV series.

Unsurprisingly, the giant toy retailer was forced to pull from its shelves four collectible dolls based on characters from the AMC hit show, each doll featuring a detachable sack of cash and a bag of meth.

3
Apple Maps' rocky beginnings

Image: CardMapr.nl

When Apple decided to launch its own map application on iOS devices after a conflict with Google in 2012, users quickly realized that the Apple app was not nearly as launch-ready as it should have been .

Locations were mislabeled, roads were missing, and it occasionally steered people in entirely the wrong direction. The problem was eventually, though largely, resolved, but it was an embarrassing misstep for a company known for never launching a product before it was as near-perfect as possible.

4
Bank of America debit card fee

Image: Ali Mkumbwa

Back in 2011, when the backlash against the banking industry had not yet reached its boiling point, Bank of America announced it would charge customers $5 per month to use their debit cards .

It was a bad business decision. More than 300,000 people signed an online petition, and Fox Business Network’s Gerri Willis cut up her debit card on air. The bank pointed to federal regulations as the reason for the charge but ultimately capitulated to consumer demand after a month before the fees went into effect.

5
$33 airline tickets from Toronto to Cyprus

Image: Miguel Ángel Sanz

If buying a business class ticket regularly priced at $2,558 for just $33 sounds too good to be true, it probably is. Except in 2006, when an Alitalia employee accidentally forgot to input two extra zeros when pricing business-class tickets from Toronto to Cyprus.

Due to the exchange rate on that day and the blunder, hundreds of buyers managed to snag fares for just $33. The airline honored those deals, accepting the heavily discounted price for the 509 people who purchased tickets before the error was detected.

6
A $70 million comma

Image: Nattipat Vesvarute

As the folks at NASA and Alitalia have shown us, small errors can lead to costly mistakes. The following blunder comes courtesy of Lockheed Martin , which issued a contract to a customer with a missing comma in the sale price .

The astute customer held the aerospace company to the contract, costing Lockheed Martin $70 million for a C-130J Hercules aircraft in June 1999.

7
Sears misses the ship

Image: Estefania Cortes

A retail giant that faced a situation similar to the one Kodak faced—embrace the new and unknown or cling to the old, successful recipe—Sears sold everything from socks to tires via mail order, shipping across the U.S.

Choosing to stick with the old method, the company ended its catalog and delivery business in 1993 . In 1994, Amazon was founded , filling the business void that Sears had just created. The rest is history.

8
Passing on Microsoft

Image: Jaime Marrero

$60 million might seem like a lot of money to us regular folks, but for someone with very deep pockets like Texas businessman and two-time U.S. presidential candidate Ross Perot, it wasn’t all that much.

In 1979, he was offered the chance to buy Microsoft for that sum. However, his final offer to the tech company was just $15 million, and as a result, the Texan missed out on the opportunity to own what would become one of the biggest companies in the world .

9
Blackberry sticks with the old

Image: Thai Nguyen

Another case of a brand sticking with the old instead of embracing the new, BlackBerry was all the rage at the start of the 21st century— until Steve Jobs came along with the Apple iPhone .

While BlackBerry Messenger was extremely popular, with over 80 million users worldwide, the device lacked the new touchscreen functionality and sleek design of the Apple product. From being a market leader, BlackBerry’s market share plummeted to 0.2% by 2016.

10
RadioShack’s downfall

Image: Jelleke Vanooteghem

Not so long ago, RadioShack was a familiar presence on the streets and the go-to place for buying batteries and electronics. But it was that same brick-and-mortar presence, coupled with a reluctance to embrace e-commerce , that ultimately led to its demise .

Eventually, poor profit margins on what they could sell, combined with a loan they couldn’t repay, brought down what was once the go-to place for electronics.

General General 4 min read

Americans did what?

Florida holds the record for the longest car in the world

Image: Kanashi

Yes, we’ve heard about the tallest and the shortest person, and we’ve even seen them side by side! And however crazy that was, that’s just the tip of the iceberg in the Guinness World Records Book. America is nothing short of contributions, so we’ve gathered some record-breaking examples from each state to amaze you!

1
Florida: The American Dream car

Image: Richard R

Florida holds the record for the longest car in the world. Measuring a jaw-dropping 100 feet and 1.5 inches, this beast of a limousine stretches longer than a basketball court. Michael Dezer made it official at Dezerland Action Park in Orlando on March 1, 2022. It was rebuilt using parts from the original record-holding car. Wanna take a ride in it?

2
California: A dog on wheels—and on fire

Image: Ben Hanson

California isn’t just home to movie stars; it’s also where a dog named Tillman made record-breaking history. In 2009, Tillman flew across 330 feet on a skateboard in just 19.67 seconds. No, that’s not a typo; it took him less than 20 seconds. No motor, just pure doggy determination.

3
California: Pedaling across America at 67

Image: Tom Dillon

Lynnea C. Salvo, a retired teacher, didn’t let age slow her down. At the age of 66, she hopped on a bicycle and rode all the way, completing the first transcontinental bike ride. That’s 3,163 miles of grit, sunburn, and serious calf muscles. She wrapped up her journey on October 18, 2021, landing her a spot in the record books and in our article.

4
West Virginia: Flamingos, flamingos everywhere

Image: Vicko Mozara

If you’ve ever thought you liked flamingos, prepare to be humbled. Deborah Buscher Leck of Kearneysville, West Virginia, owns 2,595 flamingo-related items, making her the proud record-holder for the largest flamingo collection on Earth. It's pink, it's proud, and totally amazing!

5
Georgia: So many tiny chairs, so little time

Image: Haneen Alqatanani

Barbara Hartsfield of Ellenwood, Georgia, has a thing for chairs, but only the miniature kind. She’s collected 3,000 of them, each unique and meticulously displayed. It took her more than a decade to round them up. Her collection might be tiny in size, but it’s huge in charm. Who knew a chair that fits in your hand could still have so much to give you?

6
Idaho: Hula-hooping like a champ—in the pool

Image: Thomas Park

David Rush of Boise doesn’t just swim—he balances a hula hoop on his head while swimming. And not just for a few seconds. He kept that hoop steady for 16 minutes and 13 seconds, setting a Guinness World Record in 2017. If multitasking were an Olympic sport, David would be bringing home the gold, you know?

7
Iowa: The beard that wouldn't quit

Image: Multi Awesome Studio

Hans N. Langseth's beard was so legendary that it got its own posthumous world record. When he passed away in Kensett, Iowa, in 1927, his beard measured a whopping 17 feet and 6 inches long. That’s longer than most cars. His epic facial hair now lives on at the Smithsonian, preserved for curious beard fans and history buffs alike.

8
Kansas: Earsplitting basketball fans

Image: Marius Christensen

On February 13, 2017, the University of Kansas basketball fans did something no other crowd had managed before: They screamed their heads off to hit 130.4 decibels. That’s louder than a jackhammer. That way, the Jayhawks turned Allen Fieldhouse into the loudest indoor sports arena ever recorded.

9
Kentucky: The tape ball to end all tape balls

Image: Markus Spiske

Over in Louisville, the Portland Promise Center didn’t just toss out their tape; they rolled with it. They created a monstrous tape ball weighing 2,000 pounds and stretching 12 feet 9 inches around. It’s made of duct tape, packing tape, masking tape… You name it. Just don’t get too close, who knows what could happen?

10
Maryland: Crab cake heaven

Image: Andrey Stakhovskiy

Maryland takes its crab cakes seriously. How serious? Well, on September 1, 2012, Handy International in Timonium whipped up a 300-pound crab cake. That’s the size of a vending machine, but way tastier. It’s safe to say no one left that event hungry.

11
Minnesota: The fluffiest tail in town

Image: Daniel Zopf

Mr. Pugsley Addams, a silver Maine Coon from Mound, has a tail that stole the show—and the record. Measuring 18.5 inches, his tail was officially the longest on a domestic cat. That’s one unforgettable feline, don’t you think?

12
Mississippi: Cowbells ringing in unison

Image: Jamie Street

On September 10, 2015, the Mississippi State University Student Association gathered 5,748 people to ring cowbells at the same time. The result? A thunderous clanging that set a world record and probably made a few ears ring for days.

13
Alaska: Cabbage the size of a small car

Image: Arnaldo Aldana

Up in Alaska, where summer days seem to last forever, the vegetables grow big. Like, really big. Scott A. Robb set a jaw-dropping record at the Alaska State Fair with a cabbage that tipped the scales at 138.25 pounds. Scott’s no stranger to giant greens; he’s also grown record-holding turnips. There must be something in that Alaskan soil (or perhaps just a lot of fertilizer).

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