Culture Culture 6 min read

Wives of democracy

From Martha Washington to Melania Trump: 10 facts about the First Ladies

Image: Florida Memory / Cristina Staver

The contributions the First Ladies of our country have made to this great nation are often overlooked. But none of the exemplary ladies that have held the title served without leaving a substantial mark in the White House. For that reason, we have decided to commemorate 10 First Ladies by bringing to the spotlight their achievements, their marriages, and their many strengths. While we would love to feature every single First Lady in this article, we would need much more space to do so. However, these 10 iconic women are often referred to as an example of the amazing characteristics that all First Ladies share. Without further ado, enjoy!

1
Martha Washington

Image: Boston Public Library, CC BY 2.0

Let’s begin with the inaugural first lady of our country. In May 1789, Martha Washington inaugurated the role of First Lady of the United States when she arrived in New York City to meet her husband, George Washington. Interestingly, the name "First Lady" wouldn’t be used until some time later. Instead, Martha was simply referred to as "Lady Washington".

As you would expect, Martha Washington installed practices that went on to become traditions held by many future First Ladies, including receptions to the general public during New Year’s Eve. Furthermore, President Washington asked Martha to hold special drawing room events at their residence. These social gatherings became instrumental in forming what was known as the "Republican Court" , an influential group of American intellectuals and politicians.

2
Rosalynn Carter

Image: Tatiana V. Konokotina, CC BY 4.0

According to Rosalynn Carter , she first became attracted to her husband, future president Jimmy Carter, when she saw him in a photograph dressed in his U.S. Navy uniform. What followed is a long and prosperous love story, which only ended in 2023 after Rosalynn passed away at the age of 96 years old.

During her tenure as First Lady, Rosalynn became an advocate for mental health and women’s rights, and she continued to support these causes through her work in the Carter Center. Both Rosalyn and President Carter were awarded the Presidential Medal of Freedom in 1999.

3
Barbara Bush

Image: NIAID, CC BY 2.0

Few First Ladies hold the honor of being both the wife and the mother of a U.S. President, and Barbara Bush is one of them. She served as the First Lady during the presidency of George H. W. Bush, who acted as the 41st U.S. President from 1989 to 1993.

Although she presented herself in an almost apolitical manner, Barbara often engaged in charity work, most notably in campaigns to fight illiteracy. After her husband’s presidency ended, she continued to work in campaigning for her sons, including our 43rd President, George W. Bush.

4
Eleanor Roosevelt

Image: FDR Presidential Library & Museum, CC BY 2.0

Eleanor Roosevelt is remembered as the longest-serving First Lady in U.S. history. However, the legacy of this amazing figure is not limited to this fact. Roosevelt is considered to be one of the most groundbreaking First Ladies in history, completely revolutionizing the function.

Roosevelt took an active role during her husband’s terms, actively engaging in public events, travels, and cultural activities. Not only that, she was instrumental in President Roosevelt’s involvement with the then-newly formed United Nations. Eleanor served as a delegate to the U.N. General Assembly, acting as the leading figure behind the drafting of the Universal Declaration of Human Rights.

5
Nancy Reagan

Image: Bill Varie, Los Angeles Times, CC BY 4.0

Just like her husband, Nancy Reagan’s career before the White House was filled with the glamour and excitement of Hollywood. Between the 1940s and 1950s, she starred in several blockbusters such as "The Next Voice You Hear...", "Night into Morning", and "Donovan ’ s Brain", acting under her maiden name Nancy Davis.

In 1952, she married then-fellow actor Ronald Reagan, the president of the Screen Actors Guild at the time. Nancy first served as First Lady of California when her husband was governor of the state, and later on as First Lady of the country in 1981.

6
Lady Bird Johnson

Image: City of Boston Archives from West Roxbury, United States, CC BY 2.0

Some First Ladies (although not many) are better known by their nicknames, and that’s certainly the case with " Lady Bird" Johnson . Born Claudia Alta Taylor in Karnack, Texas, this First Lady’s nickname comes from the fact that her nursemaid apparently stated that young Claudia was as "pretty as a ladybird".

When she was in her early 20s, Lady Bird met a young congressional aide named Lyndon B. Johnson after a mutual friend introduced them. The First Lady would later declare that she felt "like a moth drawn to a flame" on that first meeting. A few weeks after their first dates, the couple married and went on to have two daughters, Lynda Bird and Luci Baines.

7
Jackie Kennedy

Image: Florida Memory

For many Americans, First Ladies are the pinnacle of glamour. Their impeccable manners and warm personalities perfectly match their classy outfits. In that sense, Jacqueline "Jackie" Kennedy is considered to this day an international icon, known for her daring yet elegant attire and her devotion to their family and her country.

Jackie met President Kennedy, then U.S. Representative for Massachusetts, at a dinner party held by journalist Charles L. Bartlett. A year later, in 1953, the couple married in an event that was listed as the social event of the season. Jackie took a rather active role in her duties as First Lady. She conducted a massive restoration process of the White House and often joined her husband on many trips abroad, becoming a beloved cultural ambassador for America.

8
Hillary Clinton

Image: Hillary for Iowa, CC BY 2.0

Hillary Clinton is definitively the person on this list with the most political experience. She was Secretary of State, Senator for the State of New York, and presidential candidate. However, we shouldn’t overlook the fact that she dutifully served as First Lady of the United States while her husband was in the White House.

While the world knew her as Hillary Rodham, she entered Yale Law School in the early 70s, where she met a fellow law student by the name of William "Bill" Clinton. They married in 1975 and welcomed their only daughter, Chelsea, in 1980.

9
Michelle Obama

Image: Tim Pierce from Berlin, MA, USA, CC BY 2.0

Following her graduation from Princeton University, a young lawyer by the name of Michelle LaVaughn Robinson started working in a Chicago law firm, focusing on marketing and intellectual property law. During her time in this office, she met another young lawyer named Barack Obama. Did any of them know that they were meeting their future spouse?

Let’s now jump to the year 2009: Barack Obama was the first African-American President of our country, and Michelle Obama became the First Lady of the United States. During her time in the White House, Michelle took a stand against many difficulties, like poverty, childhood obesity, and illiteracy.

10
Betty Ford

Image: Image courtesy of Betty Ford Center, Attribution, via Wikimedia Commons

Elizabeth Anne "Betty" Ford holds the unique distinction of being the only person on this list to have been both the First and Second Lady of our country. She acted as the latter while her husband Gerald Ford served as Vice President to Richard Nixon, and she became the First Lady when Nixon resigned from the presidency.

However unexpected her rise to the role was, Betty Ford is fondly remembered as one of the most courageous First Ladies of our country; she was not afraid to speak her mind and get involved in politics. During her time in the White House, she became known as a passionate defender of the Equal Rights Amendment, as well as a public spokesperson for breast cancer awareness.

Culture Culture 4 min read

Brand stars

This is how these 10 brand mascots became bigger than their products

Image: P. L.

Every brand dreams of being instantly recognized by its logo or mascot, and some US brands have truly achieved this. In fact, a few have grown far beyond their products, becoming icons of American culture. From the beloved Pillsbury Doughboy to the unmistakable Colonel Sanders, join us as we take a walk through this brand-mascot hall of fame!

1
The Pillsbury Doughboy

Image: Dan Depew, CC BY 4.0 <https://creativecommons.org/licenses/by/4.0>, via Wikimedia Commons

You only need to see a tiny bit of his fluffy body to recognize him: Poppin’ Fresh, better known as the Pillsbury Doughboy, is a global star. The Pillsbury Company created him in 1965, and over the decades, he has appeared in hundreds of commercials and on all kinds of merchandise. Now, 60 years later, his cute image is still familiar to Americans everywhere. He’s even part of the Macy's Thanksgiving Day Parade!

2
Tony the Tiger

Image: SqueakyMarmot from Vancouver, Canada, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Our childhood memories include a character who was and still is right there at the breakfast table. We're talking about Tony the Tiger, the beloved mascot of Frosted Flakes. Introduced in 1952 by Kellogg’s, many of us grew up with him and watched him become a cereal icon. And of course, no one can forget his iconic catchphrase: "They’re grrrreat!"

3
The Energizer Bunny

Image: Jazz Guy from New Jersey, United States, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Style, attitude, energy: The Energizer Bunny has it all. With his signature sunglasses, drum, and flip-flops, this bunny first appeared in 1989 as a parody of the Duracell bunny, and he quickly grew far beyond Energizer batteries. In fact, he became a symbol of vitality and nonstop energy, so much so that when someone can’t sit still, they’re often compared to this bunny. You know, he just keeps going and going and going.

4
Mr. Clean

Image: JESHOOTS.COM

His style is unmistakable: that celebrity tan, bald head, bright white eyebrows, and even a cool earring. Of course! It’s Mr. Clean, the magical helper who shows up when stains get stubborn. Procter & Gamble introduced him in 1958, and he quickly became more than just the face of a product; he is a full character with his own personality and identity, deeply tied to the idea of household cleaning.

5
Mr. Monopoly

Image: Fluffybuns, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

We already talked about Mr. Clean, but there’s another Mister who is just as famous, if not more: Mr. Monopoly. While we all know him by that name today, he originally had a much funnier one: "Rich Uncle Pennybags." His mustache and top hat are unmistakable, and his fame has long transcended the Monopoly game, turning him into a visual symbol of wealth and capitalism in pop culture.

6
The Jolly Green Giant

Image: greefus groinks, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

The Green Giant Company introduced its giant mascot in 1928, and he quickly became synonymous with frozen vegetables across America. The Jolly Green Giant originally had a somewhat intimidating look, but a later redesign turned him into the friendly, smiling giant everyone knows and loves today. Decades of TV commercials, packaging, toys, and pop-culture references made him famous even among people who don’t buy the products.

7
Mr. Peanut

Image: InOttawa.ca, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

With his classic top hat and monocle, Mr. Peanut is undoubtedly a sophisticated mascot. And since he’s literally a peanut, it’s almost impossible not to think of Planters every time we grab a handful, right? Surprisingly, despite his excellent condition, Mr. Peanut is over 100 years old, having been introduced in 1916.

8
Mickey Mouse

Image: Brian McGowan

If there’s one truly world-famous mascot, it’s definitely Mickey Mouse. His round ears, white gloves, red shorts, and big yellow shoes are so familiar that most of us could sketch them from memory. Mickey started as a character but quickly became the unmistakable icon of Disney. Over time, he even transcended the brand itself, appearing in all kinds of products, commercials, shows, and parades, becoming a symbol of childhood around the world.

9
Colonel Sanders

Image: Marques Thomas

Every time you see this face, you instantly crave fried chicken. That’s the magic of the iconic Colonel Sanders, who is much more than a mascot. He was a real person, the founder of KFC. Because of that, his face has become so familiar to Americans that he feels almost like a father figure. His fame is so strong that KFC often doesn’t even need the brand name; the Colonel’s friendly face says it all.

10
Geico Gecko

Image: Roland Balik, Public domain, via Wikimedia Commons

The GEICO Gecko is so famous that seeing any lizard instantly brings him to mind. This friendly character has been tied to the brand since 1999, and the idea for him came from people mispronouncing "GEICO" as "gecko." Over the years, he has become a celebrity, so recognizable that he doesn’t even need the brand name for people to know exactly who he is.

General General 4 min read

Lines that stuck

Which brand first said "Just Do It"? How many slogans can you recognize?

Image: Justcreativestock

We might forget many things, but some songs and brand slogans have been living in our brains for years, completely rent-free! From the iconic "Just Do It" to the catchy "I'm Lovin' It," today, we're celebrating these 6 slogans that definitely stood the test of time. Can you match each one to its brand?

1
Just Do it

Image: Peter Aroner

This sportswear brand has been supporting top athletes for many, many years. It was founded in 1964 in the beautiful state of Oregon, though under a different name than the one it has today! Famous for its "Swoosh" logo, it started out making sports shoes, but today, it offers different kinds of apparel and products. We know you know which brand we're talking about!

2
Melts in Your Mouth, Not in Your Hands

Image: JACQUELINE BRANDWAYN

For those of us with a sweet tooth, there's one candy that checks all the boxes. It has chocolate, colorful candy, a mix of textures, and a lot of flavor!

Although still one of the most popular candies among Americans today, this brand isn't new; it was actually founded back in 1941. And here's an interesting fact: When it was created, one of the brand's main goals was to make the perfect candy for WWII soldiers! Can you guess which brand it is?

3
Breakfast of Champions

Image: engin akyurt

A good breakfast is one thing, but a breakfast of champions? That's a new level! And we all want to start the day like a champion, don't we?

This cereal brand certainly knows that, and that's why it adopted this unforgettable slogan. It was created in 1924, and since the 1930s, it has featured iconic athletes on its boxes. Guess who was the first? Lou Gehrig, The "Iron Horse" of baseball!

4
I'm Lovin' It

Image: Joyce Panda

When it comes to fast food, this brand is the first that comes to mind. Originally founded as a drive-in restaurant in 1940, it grew by leaps and bounds to become the famous brand it is today, present in more than 100 countries around the world! Both its slogan and logo are hugely recognized worldwide, and it's hard to find someone who hasn't tried something from its menu.

5
There are some things money can't buy. For everything else…

Image: Fabian Blank

This company really knew how to condense their service into a great slogan! And, in fact, they have been using it for almost 3 decades. Founded in 1966 with a different name than the one it has today, this financial services company is not only here in America but you can also find it in Europe, Asia, Africa, and Australia! What's your guess?

6
Betcha Can't Eat Just One

Image: Tim Mossholder

This brand's slogan is absolutely true! Their snack is so delicious that it's one of the most popular salty treats, not just in America but all over the world.

Surprisingly, this brand is over 90 years old! Its success is likely due not just to its iconic advertising campaigns but also to the delicious "crunch" inside every bag. Do you already know which brand we're talking about?

7
Just Do it- Nike

Image: Domino Studio

Of course! Nike has been encouraging us to "Just Do It" since 1988, when it adopted this iconic slogan, now one of the most famous in the world. With its classic athletic spirit, Nike inspires us to take action with purpose, overcome obstacles, and chase our goals.

8
Melts in Your Mouth, Not in Your Hands- M&Ms

Image: Sebastian Gómez

That's right! This iconic M&M's slogan has been around for more than 70 years, and its origin is quite interesting. As we mentioned, the brand aimed to create a candy suitable for WWII soldiers, so they came up with the genius idea of coating chocolate with a thin candy shell to keep it from melting inside the package. Just brilliant (and delicious)!

9
Breakfast of Champions- Wheaties

Image: Andrijana Bozic

With its famous slogan, Wheaties has been associating itself with sporting excellence since 1933, reinforcing this image by featuring elite athletes on each of its orange boxes. Michael Jordan, Serena Williams, and Muhammad Ali are just some of the great competitors that have been on the cover.

10
I'm Lovin' It- McDonald's

Image: Brett Jordan

Of course you knew it! "I'm Lovin' It" is the legendary and unmistakable slogan of the Golden Arches: McDonald's . Though it feels like it's been around forever, it's actually relatively young! Introduced in 2003 , it debuted alongside a catchy jingle that you probably still have stuck in your head.

11
There are some things that money can't buy; for everything else, there's Mastercard

Image: Markus Winkler

Mastercard's "Priceless" campaign is one of the most successful advertising initiatives worldwide. Focusing on customers' feelings, it highlights the emotional value of things money can't buy, like love and happiness. But it also drives home a key point: for everything that does require money, there's a Mastercard to make it possible.

12
Betcha Can't Eat Just One- Lay's

Image: Mustafa Bashari

If you're craving a tasty snack, Lay's is probably one of the first brands that comes to mind. Known for being one of the most famous potato chip brands, they really know how to tempt us. That's why they rightly say, "Betcha Can't Eat Just One." At least, we definitely can't!

Explore more American facts

Choose your favorite category!

General
General

As American as apple pie—the very best America has to offer!

Culture
Culture

Delve into the astounding richness of American lore.

Geography
Geography

Hop in and explore vast and diverse American landscapes.

History
History

Discover the key moments that shaped the United States.