1

"I like Ike" – Dwight D. Eisenhower (1952)

Image: Adam Bouse

Often referenced in pop culture, "I Like Ike" was Dwight D. Eisenhower's slogan during his 1952 campaign. "Ike" was his nickname, and the slogan’s catchy and effective simplicity helped power Eisenhower to victory in '52 and again in his 1956 re-election.

2

"It's morning again in America" – Ronald Reagan (1984)

Image: Nicolas HIPPERT

In 1984, Ronald Reagan launched his re-election campaign with a slogan that was as powerful as it was optimistic: "It's morning again in America." Symbolizing a nation back on its feet, the slogan made a strong impact, helping Reagan win a landslide in the 1984 election, taking 49 out of 50 states.

3

"A chicken in every pot and a car in every garage" – Herbert Hoover (1928)

Image: John Paulsen

Herbert Hoover’s 1928 slogan, "A chicken in every pot and a car in every garage," remains one of the most memorable campaign slogans in American history. Although it wasn't official, it resonated with the middle class by promising abundance and comfort. Hoover won the election, but his administration was only a few months old when the Great Depression suddenly began in 1929.

4

"Yes we can" – Barack Obama (2008)

Image: History in HD

One of the most memorable slogans of the early 21st century is undoubtedly "Yes We Can," from Barack Obama’s 2008 campaign. Short, clear, and powerful, the phrase delivered a message of unity that resonated with millions and helped secure victory for the Democratic candidate that year.

5

"Make America Great Again" – Donald Trump (2016)

Image: History in HD

When it comes to recent history, the 2016 election was unforgettable. Without a doubt, the slogan that captured the nation’s attention was "Make America Great Again." With its strong appeal to nostalgia, the phrase helped Donald Trump secure victory over Hillary Clinton.

6

"Happy days are here again" – Franklin D. Roosevelt (1932)

Image: Element5 Digital

"Happy Days Are Here Again" was the theme song of Franklin D. Roosevelt's 1932 presidential campaign. Though not originally written as a campaign slogan, the upbeat tune became strongly associated with Roosevelt’s message of hope during the Great Depression. The song spread quickly across the country and is still remembered today. He won the election and went on to serve four terms, the only US president in history to do so.

7

"Tippecanoe and Tyler Too" – William Henry Harrison (1840)

Image: The New York Public Library

We could say this slogan started it all. Widely regarded as the first hugely successful presidential campaign slogan in US history, its message was surprisingly powerful. On one hand, "Tippecanoe" highlighted Harrison's reputation as a war hero from the 1811 Battle of Tippecanoe. While adding "Tyler too," the slogan introduced voters to his running mate, John Tyler.

8

"Keep Cool with Coolidge"- Calvin Coolidge (1924)

Image: Will Ma

Calvin Coolidge became president in 1923 after the death of President Warren G. Harding.

Coolidge’s calm, steady demeanor was one of the most memorable aspects of his first time in office. In 1924, he capitalized on this reputation by adopting the slogan "Keep Cool with Coolidge" for his re-election campaign, and it worked!

9

"Don't swap horses in the middle of the stream" – Abraham Lincoln (1864)

Image: Ed Fr

The Civil War was far from a quiet time in American history. Amid this national division, Lincoln was leading the country and running for re-election in 1864. His iconic campaign catchphrase, "Don't Swap Horses in the Middle of the Stream," encouraged voters to give his administration more time and place their trust in his vision for the country. And they did!

10

"Not just peanuts" – Jimmy Carter (1976)

Image: Tom Hermans

When critics pointed to Jimmy Carter’s background as a peanut farmer, he didn't ignore it— he turned it to his advantage. Though not an official campaign slogan, "Not Just Peanuts" helped him connect with everyday Americans while also highlighting that he brought much more to the table. The message was clear: farming was part of his story, but Carter was also experienced and capable of leading the nation.

1

Dance marathons

Image: Ardian Lumi

Dancing has always been a praised activity for having some fun and passing the time. It’s simple and requires nothing but a music-playing device. So, back in the ‘20s, people felt the need to find a new twist for this basic entertainment and so they thought making dance marathons was a great idea.

How did they work? The concept was as simple as dancing: Couples would compete to see who could dance the longest all for a shot at cash prizes. But we’re not talking hours here—the contest could last for days! Audiences watched in fascination (and a bit of morbid curiosity, we might add) as exhausted dancers pushed their bodies to the limit. Remember, this was a time when missing out on a chance for quick money and a bit of fun was not a possibility!

2

Flagpole sitting

Image: Jonathan Simcoe

We don’t know if he was trying to break a record or if he just needed some alone time, but after Alvin "Shipwreck" Kelly climbed atop a flagpole in 1924 and stayed there for over 13 hours, a new fad was born: flagpole sitting.

And speaking of basic trends, this is exactly as you read it: People all over America were climbing up and sitting on flagpoles to see how long they could stay up there. We can all agree that these people were after entertainment and a bit of competition. And it got so serious the record eventually stretched to an astonishing 49 days!

By the 1930s, though, the thrill wore off and the fad faded, but the absurdity of it all remains—and earned it a spot on this list!

3

Stickball and stoopball

Image: Jeremy Stewardson

Sports today are no longer just about playing the game. For most of them, you need a lot of equipment, which is rather expensive, especially if you’re going to use it in the streets with your friends from the block.

Back in the ‘20s, baseball equipment was hard to come by. As a result, American kids in crowded urban areas came up with their own inventive versions of the game: stickball and stoopball. The fun behind this trend? Using whatever they had on hand to play: Broomsticks for bats, rubber balls, and parked cars or stoops as bases. The games required nothing more than creativity and a few friends. And no one can deny—the 1920s were indeed a creative time!

4

Johnny on a pony

Image: freestocks

This is a trend that started in the 1940s, and the names used for this game are simply hilarious: "Strong horses, weak donkeys," "Hunch, Cuddy, Hunch," just to name a few.

Johnny on a Pony, or Buck Buck, was a rough-and-tumble game in which one team bent over to form a "horse" while the other team took turns jumping on their backs, trying to knock them over .

You may think this was innocent, but not quite—it was chaotic, sometimes painful, and, more often than not, left participants in a pile of tangled limbs.

Kids do not care for those things, but the game’s physical nature made it exhilarating and dangerous at the same time. That’s why, eventually, concerned parents and schools stepped in and banned it—one too many injuries to keep it going!

5

Drive-In movie theaters

Image: Tim Mossholder

Movie theaters are great, but drive-in movie theaters are even better—they were the ultimate fusion of America’s love for cars and entertainment.

The first official drive-in theater opened in 1933, and it was an alternative for families to a fun and affordable night out under the night sky, watching a movie from the comfort of their car . No wonder this quickly became a beloved American pastime. And you can already imagine whose favorite this was: Teens and young couples, who enjoyed the privacy of their cars while watching the latest films of the time.

The trend slowly faded as film rentals became more popular, and later with the rise of streaming platforms. However, keep an eye out for this one, because it’s definitely making a comeback!

6

Miniature golf

Image: Will Porada

Some may argue that the fad behind miniature golf never actually died, and that’s partially true. But let’s go back to the time it first appeared and all the craze that erupted around it.

It wasn’t until Garnet Carter opened his "Tom Thumb" golf course in 1927 that miniature golf became a true sensation . Located in Lookout Mountain, Tennessee, Carter’s course wasn’t just about putting greens; it also featured miniature goblins, gnomes, and other fun obstacles for players.

We don’t know if he knew this would be so successful, but Carter went all in: He patented the design, and it hit the jackpot—miniature golf became a nationwide success.

7

Hood ornaments

Image: Clem Onojeghuo

Funny thing about the past: You didn’t always need to be extravagant to be trendy—sometimes, just a tiny ornament on your car was enough.

In the 1920s and ‘30s, no car was complete without a stylish hood ornament adorning its radiator . At first, these ornaments were designed to check on the engine temperature. But they soon evolved into artistic expressions of each brand to showcase wealth and personality.

We all recognize the winged goddess or the jaguar jumping out of the car, right?

However, this trend didn’t last long. As car designs modernized and safety became a concern, hood ornaments became less common, and eventually, all but disappeared. If you see a car with one of these today, you can bet it’s worth more than one can get in a lifetime!

8

Kilroy was here

Image: Richard Cohrs

There are two generations: One is looking for Waldo, and the other is looking for Kilroy. Which one do you belong to? Now, if you’re wondering who Kilroy is, let us tell you.

Kilroy was a doodle, and the complete drawing consisted of Kilroy and a message that read "Kilroy Was Here." This graffiti popped up just about everywhere during World War II.

The doodle, featuring a bald, long-nosed figure peeking over a wall, was a symbol of American presence and humor. It’s said that Kilroy was originally the work of James J. Kilroy, a shipyard inspector who scrawled it on equipment he inspected.

But that was just the beginning—the drawing spread to every corner of the globe. Have you ever come across one?

9

Swing dancing

Image: Clarisse Meyer

Few things are as time-sensitive and culturally reflective of an era, don’t you think? In the early 20th century, specifically during the 1920s and 1930s, the dance that dominated every dance floor was swing . And it makes perfect sense—this was the Jazz Age, so swing dancing perfectly matched the exuberance of that music!

Dances like the Lindy Hop, Charleston, and Jitterbug took over dance halls, with young people spinning, jumping, and flipping to the infectious rhythm of big bands.

Older generations sometimes frowned upon the flashy, intimate dance styles, but that only made them more appealing to rebellious youth. Some things never change!

10

Stamp collecting

Image: Tolga deniz Aran

Philately is the collection of stamps or the study of them, and it became a fad across the United States during the 1920s and the ‘30s. Why? Here is the reason.

Stamps offered people a way to explore history, geography, and art. They were everyday items, easy to access, and nobody could escape them. For example, President Franklin D. Roosevelt was an avid stamp collector. Not that he needed them to learn about history or art—it was just a way to have fun.

Contrary to other trends we have discussed, schools encouraged this hobby, because it was both educational and enjoyable. Collecting stuff is a never-ending trend; there are all kinds of collections today and stamp collections today are almost invaluable!

1

Connecticut - The Land of the Nutmeggers

Image: Rusty Watson

While "Connecticuter" might be the official term, most people in Connecticut prefer the more charming nickname: Nutmegger. The name dates back to colonial times, when Connecticut traders were said to sell wooden nutmegs to unsuspecting buyers.

Maybe this is just a myth, but the nickname stuck, and today, Nutmeggers wear it with pride.

2

Kansas - Jayhawkers and Kansans

Image: madeleine craine

Kansas residents have two names to choose from: the straightforward "Kansan" and the more colorful "Jayhawker."

The latter has roots in the Civil War era, when it was the term used to describe anti-slavery guerrilla fighters. Over time, it evolved into a general nickname for Kansans and is now especially associated with the University of Kansas and its sports teams.

3

Massachusetts - Bay Staters Unite

Image: Venti Views

Many state-based nicknames trace their roots to official state monikers. For example, residents of Massachusetts proudly call themselves Bay Staters, a nod to the state’s nickname, "The Bay State."

Massachusetts has a long colonial history defined by its coastal economy, from fishing to trade. So, while "Massachusettsan" technically works, you’ll rarely hear anyone use it. Bay Staters take pride in their rich Revolutionary War history, world-class universities, and, of course, their love of sports (go Sox!).

4

New Hampshire - The Granite Staters

Image: Suraj Gattani

If you’re from New Hampshire, you’re a Granite Stater—a name that reflects the state’s rugged and independent spirit. But do you know where the term comes from?

It originates from the state’s vast granite formations and quarries, which were once a major industry. But the nickname represents more than just rock; it’s a metaphor for the residents’ resilience and toughness. No wonder the state’s motto is "Live Free or Die"!

5

Ohio - The Buckeye State’s Buckeyes

Image: Matthew Bornhorst

Ohioans have an official demonym, but most people prefer Buckeye. The nickname comes from the state tree, the buckeye, whose nut resembles the eye of a deer.

It gained popularity during the 1840 presidential campaign of Ohioan William Henry Harrison, who was nicknamed the "Log Cabin and Hard Cider Candidate." Today, Buckeye is more than a demonym—it’s the name of a sports team, a state candy, and a symbol of Ohio pride!

6

Indiana - Hoosier Mysteries

Image: Ryan De Hamer

No one knows exactly where the term Hoosier comes from, but that hasn’t stopped Indiana residents from embracing it enthusiastically.

Some theories suggest it originated as an old frontier greeting ("Who’s here?"), while others trace it to hardworking laborers called "hoosiers" in the 1800s. In any case, Hoosiers are fiercely proud of their basketball legacy, farming roots, and the legendary Indy 500.

7

New Jersey - New Jerseyans or New Jerseyites?

Image: Manisha Raghunath

New Jersey residents can choose between New Jerseyan and New Jerseyite, though the former is much more common.

While the rest of the country might associate New Jersey with diners, boardwalks, and The Sopranos , New Jerseyans know their state is about much more. With its mix of beaches, suburbs, cities, and farmland, they've earned the right to choose their own demonym!

8

Hawaii - Kama‘āina, Malihini, and More

Image: Luke McKeown

In Hawaii, what you call someone often depends on how long they’ve been there. Does that make sense? It does to them!

A kama‘āina is a longtime resident, regardless of ethnicity, while a malihini is a newcomer. Yes, "Hawaii resident" is perfectly acceptable, but the island terms carry deeper meaning. Kama‘āina reflects a strong connection to the islands, traditions, and way of life, while malihini refers to those still learning and adapting. No matter whether you're kama‘āina or malihini , the aloha spirit welcomes all.

9

Michigan - Michiganians, Michiganders, or Michiganites?

Image: Brad Switzer

Michigan residents have a lot of options: Michiganians, Michiganders, or Michiganites. Let’s set the record straight: Michiganian is the official term, but Michigander is by far the most popular, thanks in part to Abraham Lincoln, who supposedly coined it to tease a political opponent from Michigan.

Some people even prefer Michiganite , though it sounds more like a type of rock than a person, right? No matter the term, they’re all part of the same mitten-shaped home.

10

Colorado - Coloradan or Coloradoan?

Image: Rich Martello

The great and final debate: Coloradan or Coloradoan? Actually, both are used, but Coloradan is the more common choice. The extra "o" in Coloradoan might seem unnecessary, but some argue it better reflects the state’s Spanish origins.

Either way, residents of Colorado are known for their love of the outdoors, craft beer, and breathtaking mountain landscapes. So, if you’re wondering what to call them, just don’t call them flatlanders!